How to Use Bar & Restaurant Design to Elevate Guest Experience with Architecture & Design Firm //3877
Photo: Dan Swartz
David Shove-Brown, partner at //3877, speaks with Bar & Restaurant News on how to use bar and restaurant design to elevate guest experience – noting the importance of authenticity.
“People are looking to spend their time and money in honest, genuine establishments that embrace what they are and what they’re good at. There’s a reason fewer tourist-y chains are popping up. Consumers are seeking out unique venues rather than cheap clichés. We’re also seeing menus reflect the turn away from gimmicky restaurant operations. Guests are less likely to enjoy a menu full of gaudy-themed drinks, trading these fluffy party tricks for authentic food and beverages that are high in quality and value.”